When I transitioned my business from in-person photo shoots to online coaching, memberships, courses, and shops, the number one question I got asked was: “Why?”. A lot of people just couldn’t understand why I was “giving up” (their words, not mine) a thriving photography business to start something new that “surely wouldn’t succeed” (again, their words, not mine). So let’s chat about it. Here’s why I transitioned my business to be *almost* fully online…

Does this sound familiar to you?

You create a post on social asking people to answer a question. Maybe it’s about their weekend plans or asking them if they can relate to the story you just told…. and the only comments you get look like this…

”love it!”
”fun!”
”cute!”
” insert a random emoji here “

and you’re sitting there like, “WHYYYYY can’t you just answer my question and respond the way I want you to?!?!”

Here’s the thing… your audience doesn’t KNOW how you want them to respond.