This blog is going to be a goooood one because i’m already a cup of coffee in, feeling good from that caffeine and we’re talking about what has become my favorite way to market my business. I call it cozy marketing and trust me, it might sound fluffy but it’s freaking powerful! It’s actually been pivotal in my business growth, showing up on social media consistently to attract my dream clients and grow my business online, while saving me as much time as possible, that I can then invest back into the clients I work with and my personal life.

This is for my fellow multi-passionate entrepreneurs out there. You know who you are. You’ve got multiple side hustles going on top of running your main business. You have a wide range of skill sets that you want to use, but maybe they don’t all fit together under one business. You are interested in multiple things and don’t want to limit your business to just one, but what do you do? What is the missing piece to the puzzle that will bring all of your various passions together without having a TON of separate businesses? Well I’m happy to say that after years of searching, I finally found the piece I was missing the other year and it has been game changing ever since. My brand changed, my ideal client changed, my marketing changed, and all for the best, while still allowing me the freedom to do everything that I dreamed of. I no longer had to limit myself or run multiple different businesses. I was able to streamline everything for my dream client, put all my skills & passions to work, AND it even allowed for me to expand into areas I never even imagined before. So what’s that missing puzzle piece to marketing when you’re multi-passionate? Creating a personal brand. So let’s dive into what that means and what it really looks like.