Because with this project I want to do things a little differently. Over the years I’ve noticed one trend in the online entrepreneur space that I don’t care for: perfection. More specifically, appearing as though you have it all together online, making everything seem so effortless, perfectly falling into place overnight, while behind the scenes you’re running on an hour of sleep, trying to keep all the various dumpster fires contained within their own dumpsters instead of combining into a mega landfill fire…. Ya know what I mean? I’m sick of the curated perfection and sweeping the raw, real, unedited imperfection under the rug.

Welcome to part two of this list! If you missed part one, make sure you go back and check it out here >>> [ READ PART 1 ]. & like I said in my last post, I wanted to do a quick 5 minute brainstorm sesh on a specific topic that a bunch of you have been asking me in the fb group & dms lately, which is: how to use the content you already have & repurpose it quickly without it feeling like a stale repeat of what you’re already created.

You know those times where you’re like : I NEED to create something but I don’t know what, or I don’t have the time to create something brand new… or you’re even just feeling stuck, in a rut creatively. THIS is the list of ways you can repurpose what you’ve already created and quickly transform it into something new and shiny, without much extra work on your part.

Because sometimes you need a tutorial on how to do a specific thing or a specific strategy, and other times, you just need a good list of places you can start or ideas to spark your imagination, but you just don’t have someone to think it through with. & that’s exactly why I wanted to start a brainstorming blog series! Are you ready? Let’s brainstorm on part 2….

This isn’t your typical blog post, so buckle up. I wanted to do a quick 5 minute brainstorm sesh on a specific topic that a bunch of you have been asking me in the fb group & dm’s lately, which is: how to use the content you already have & repurpose it quickly without it feeling like a stale repeat of what you’re already created. You know those times where you’re like : I NEED to create something but I don’t know what, or I don’t have the time to create something brand new… or you’re even just feeling stuck, in a rut creatively. THIS is the list of ways you can repurpose what you’ve already created and quickly transform it into something new and shiny, without much extra work on your part. Because sometimes you need a tutorial on how to do a specific thing or a specific strategy, and other times, you just need a good list of places you can start or ideas to spark your imagination, but you just don’t have someone to think it through with. & that’s exactly why I wanted to start a brainstorming blog series! Are you ready? Let’s brainstorm….

Okay, I have a confession to make….I’ve been creeping in the Facebook groups lately (don’t judge). The thing is, I’m constantly seeing one specific problem that keeps popping up, and it’s of the biggest complaints I hear when it comes to creating content. Here’s how the conversation normally goes… “omg Courtney jo, you keep telling me I need to create content and, like, your marketing system says to be everywhere at once, but that's sooooo much work. I don’t have time to make stories AND reels AND posts AND videos AND content that pulls people into my sales funnel. I just can't do it.” To which I reply, “uh, yeah you can babe. You can literally repurpose everything you just said from one piece of content”. Cue the moment I pick your jaw up off the floor and in this this episode I’m going to show (well, actually tell) you exactly how you can create reels, IGTVs, feed posts, story highlights, and lead traffic into your funnel, all from one pre-recorded story. Are you ready? Because your content is about to uplevel and so is your free time. Let’s do this.

I want to dive deeper into a topic I briefly talked about in the last blog post where I introduced you to cozy marketing (and if you haven’t read that one yet, I highly recommend you go back and give it a glance over. It’s linked above and it is the foundation to my entire marketing strategy. It’s one of those juicy good blogs you don’t want to miss!). Anyway, like i said, today I wanted to dig more into a topic that I scraped the surface on in the last blog, which is funnels! No, not the tool in your kitchen, but a sales funnel in your business! There are so so many reasons to have funnels in your business and we’re going to talk about all of them PLUS we’re going to reverse engineer your own specific funnel right here in this blog. So grab your cup of coffee and let’s do this!

This blog is going to be a goooood one because i’m already a cup of coffee in, feeling good from that caffeine and we’re talking about what has become my favorite way to market my business. I call it cozy marketing and trust me, it might sound fluffy but it’s freaking powerful! It’s actually been pivotal in my business growth, showing up on social media consistently to attract my dream clients and grow my business online, while saving me as much time as possible, that I can then invest back into the clients I work with and my personal life.

This is for my fellow multi-passionate entrepreneurs out there. You know who you are. You’ve got multiple side hustles going on top of running your main business. You have a wide range of skill sets that you want to use, but maybe they don’t all fit together under one business. You are interested in multiple things and don’t want to limit your business to just one, but what do you do? What is the missing piece to the puzzle that will bring all of your various passions together without having a TON of separate businesses? Well I’m happy to say that after years of searching, I finally found the piece I was missing the other year and it has been game changing ever since. My brand changed, my ideal client changed, my marketing changed, and all for the best, while still allowing me the freedom to do everything that I dreamed of. I no longer had to limit myself or run multiple different businesses. I was able to streamline everything for my dream client, put all my skills & passions to work, AND it even allowed for me to expand into areas I never even imagined before. So what’s that missing puzzle piece to marketing when you’re multi-passionate? Creating a personal brand. So let’s dive into what that means and what it really looks like.