Welcome to part two of this list! If you missed part one, make sure you go back and check it out here >>> [ READ PART 1 ]. & like I said in my last post, I wanted to do a quick 5 minute brainstorm sesh on a specific topic that a bunch of you have been asking me in the fb group & dms lately, which is: how to use the content you already have & repurpose it quickly without it feeling like a stale repeat of what you’re already created.

You know those times where you’re like : I NEED to create something but I don’t know what, or I don’t have the time to create something brand new… or you’re even just feeling stuck, in a rut creatively. THIS is the list of ways you can repurpose what you’ve already created and quickly transform it into something new and shiny, without much extra work on your part.

Because sometimes you need a tutorial on how to do a specific thing or a specific strategy, and other times, you just need a good list of places you can start or ideas to spark your imagination, but you just don’t have someone to think it through with. & that’s exactly why I wanted to start a brainstorming blog series! Are you ready? Let’s brainstorm on part 2….

This isn’t your typical blog post, so buckle up. I wanted to do a quick 5 minute brainstorm sesh on a specific topic that a bunch of you have been asking me in the fb group & dm’s lately, which is: how to use the content you already have & repurpose it quickly without it feeling like a stale repeat of what you’re already created. You know those times where you’re like : I NEED to create something but I don’t know what, or I don’t have the time to create something brand new… or you’re even just feeling stuck, in a rut creatively. THIS is the list of ways you can repurpose what you’ve already created and quickly transform it into something new and shiny, without much extra work on your part. Because sometimes you need a tutorial on how to do a specific thing or a specific strategy, and other times, you just need a good list of places you can start or ideas to spark your imagination, but you just don’t have someone to think it through with. & that’s exactly why I wanted to start a brainstorming blog series! Are you ready? Let’s brainstorm….

Okay, I have a confession to make….I’ve been creeping in the Facebook groups lately (don’t judge). The thing is, I’m constantly seeing one specific problem that keeps popping up, and it’s of the biggest complaints I hear when it comes to creating content. Here’s how the conversation normally goes… “omg Courtney jo, you keep telling me I need to create content and, like, your marketing system says to be everywhere at once, but that's sooooo much work. I don’t have time to make stories AND reels AND posts AND videos AND content that pulls people into my sales funnel. I just can't do it.” To which I reply, “uh, yeah you can babe. You can literally repurpose everything you just said from one piece of content”. Cue the moment I pick your jaw up off the floor and in this this episode I’m going to show (well, actually tell) you exactly how you can create reels, IGTVs, feed posts, story highlights, and lead traffic into your funnel, all from one pre-recorded story. Are you ready? Because your content is about to uplevel and so is your free time. Let’s do this.

In this blog, I wanted to break down a common misconception when it comes to your social feeds because it’s one of the top things I get asked about when it comes to content creation…. How can I plan my content in advance? How will I know what to post about in my feed that far in advance? If you’ve ever asked those questions or were curious, then keep reading because we’re going to completely change the way you think about your social media feed, because you’re probably making creating content for the feed wayyyyy harder than it needs to be. & here’s the truth bomb of today’s blog: Your feed doesn’t need to be in real time.

I wanted to chat with you about something that took me quite a while to learn and it’s something that I realized a lot of YOU are dealing with when running your business on social media. And that’s your social content strategy. Maybe you already have one or maybe you have no clue what the hell I’m even talking about, but odds are whether you realize it or not, you’re creating your social content with some type of strategy in mind. The question is, is it the right strategy and is your content aligned with your strategy to reach your goals? So let’s jump in and break this all down from the beginning

Have you ever wondered how some entrepreneurs seem to be everywhere all the time? Like they must be creating content in their freaking sleep with how much you see them. They’ve got content out the ass on every single platform. How do they do it? Here’s how & it’s one of my secrets to creating a TON of content quickly : Use one big piece of content to create ALL of your content. It’s a work smarter, not harder type of content strategy that allows you to create social content, group posts, story topics, live topics & more, all from one big piece of content.

Look, I know we sit here and roll our eyes at the “influencers”. They post pictures of their outfits in the mirrors, their coffee dates, their brand partnerships, and their workout routines and we scoff… that’s not how you run a real business, like we do..but we see the amount of likes, comments, & followers they get and wonder what they are doing that can grow that type of audience, when we’re posting on the daily with value-packed content to help our followers get all the wins, and yet we’re hearing crickets. The thing is, these influencers are actually using a really SMART and STRATEGIC content strategy that calls in their dream audience, builds a relationship with them, and establishes trust, which is why their followers will buy the products they recommend and use their affiliate links, no questions asked. So what exactly are they doing that us entrepreneurs aren’t? Let’s break it down

Why are you on social media? Yeah, to grow your business, but WHY are you on social media to grow your business and HOW is social media going to grow your business? It’s something a lot of entrepreneurs don’t think about. We know we need to be on social media, it’s just become a standard for businesses & brands, but have you ever really stopped to think why? Are we all just out here in the algorithm abyss, striving for more followers & more engagement, hoping people will randomly ask us to buy from us? What is the point? What is the game plan? Just stay on Instagram until it becomes like Myspace? Join every damn social media platform that ever gets invented?