In this blog, I wanted to break down a common misconception when it comes to your social feeds because it’s one of the top things I get asked about when it comes to content creation…. How can I plan my content in advance? How will I know what to post about in my feed that far in advance? If you’ve ever asked those questions or were curious, then keep reading because we’re going to completely change the way you think about your social media feed, because you’re probably making creating content for the feed wayyyyy harder than it needs to be. & here’s the truth bomb of today’s blog: Your feed doesn’t need to be in real time.

I wanted to chat with you about something that took me quite a while to learn and it’s something that I realized a lot of YOU are dealing with when running your business on social media. And that’s your social content strategy. Maybe you already have one or maybe you have no clue what the hell I’m even talking about, but odds are whether you realize it or not, you’re creating your social content with some type of strategy in mind. The question is, is it the right strategy and is your content aligned with your strategy to reach your goals? So let’s jump in and break this all down from the beginning

Have you ever wondered how some entrepreneurs seem to be everywhere all the time? Like they must be creating content in their freaking sleep with how much you see them. They’ve got content out the ass on every single platform. How do they do it? Here’s how & it’s one of my secrets to creating a TON of content quickly : Use one big piece of content to create ALL of your content. It’s a work smarter, not harder type of content strategy that allows you to create social content, group posts, story topics, live topics & more, all from one big piece of content.

Look, I know we sit here and roll our eyes at the “influencers”. They post pictures of their outfits in the mirrors, their coffee dates, their brand partnerships, and their workout routines and we scoff… that’s not how you run a real business, like we do..but we see the amount of likes, comments, & followers they get and wonder what they are doing that can grow that type of audience, when we’re posting on the daily with value-packed content to help our followers get all the wins, and yet we’re hearing crickets. The thing is, these influencers are actually using a really SMART and STRATEGIC content strategy that calls in their dream audience, builds a relationship with them, and establishes trust, which is why their followers will buy the products they recommend and use their affiliate links, no questions asked. So what exactly are they doing that us entrepreneurs aren’t? Let’s break it down

Why are you on social media? Yeah, to grow your business, but WHY are you on social media to grow your business and HOW is social media going to grow your business? It’s something a lot of entrepreneurs don’t think about. We know we need to be on social media, it’s just become a standard for businesses & brands, but have you ever really stopped to think why? Are we all just out here in the algorithm abyss, striving for more followers & more engagement, hoping people will randomly ask us to buy from us? What is the point? What is the game plan? Just stay on Instagram until it becomes like Myspace? Join every damn social media platform that ever gets invented?

We hear it all the time. We need to show up on social media consistently to get the results we want, but… like… that’s hard! Knowing what to post, what to say, what to share about every day on social can be mentally draining and completely exhausting. Not to mention, what do you do on those days where you can’t think of anything or don’t want to show up? I know that struggle. It was real for me too, until I figured out the key to showing up consistently. It took the stress out of showing up every day and thinking about what to create a post about when I opened my social apps. It was the system I had been missing that took the guesswork out of posting and made it way easier to grow my business on social media. Wanna know what it is (of course you do!), keep reading!

I know you’ve been told this many times before… “plan your content in advance”. “Learn how to plan an entire month of content in a day”. “Sit down and plan out your content for the year”. You hear all the gurus telling you these things and roll your eyes. Of course they can plan that much content in advance… they have an entire staff helping them do everything. That’s for the CEOs of big companies… not the small businesses and solopreneurs doing almost everything on their own… right? Actually, from one solopreneur to another, I can tell you that this actually DOES work for us. AND most importantly, it’s one of the best things we can do as small business owners to make the most of our precious time. Don’t believe me? Let’s break down exactly why planning your content in advance is the smartest move you can make for your business!

I hear it all the time. One of the most-asked questions I get when it comes to the social media game…. “Why can’t I get engagement on my posts?” And yes, I could ask you about your hashtag strategy, your reach, and all the metrics, but that’s not the first thing I go to when I hear this. No. The very first thing I look at is - are you even giving them a reason to engage? It sounds simple, but take a good look - are you? Because I hate to break it to you, but a caption of, “All a girl needs is wifi and a goal [INSERT RANDOM EMOJI HERE]” isn’t enough to get someone to leave a heart-felt comment or start a conversation. Why? Because you’re not using social to be SOCIAL.

Does this sound familiar to you?

You create a post on social asking people to answer a question. Maybe it’s about their weekend plans or asking them if they can relate to the story you just told…. and the only comments you get look like this…

”love it!”
”fun!”
”cute!”
” insert a random emoji here “

and you’re sitting there like, “WHYYYYY can’t you just answer my question and respond the way I want you to?!?!”

Here’s the thing… your audience doesn’t KNOW how you want them to respond.