Because with this project I want to do things a little differently. Over the years I’ve noticed one trend in the online entrepreneur space that I don’t care for: perfection. More specifically, appearing as though you have it all together online, making everything seem so effortless, perfectly falling into place overnight, while behind the scenes you’re running on an hour of sleep, trying to keep all the various dumpster fires contained within their own dumpsters instead of combining into a mega landfill fire…. Ya know what I mean? I’m sick of the curated perfection and sweeping the raw, real, unedited imperfection under the rug.

Welcome to part two of this list! If you missed part one, make sure you go back and check it out here >>> [ READ PART 1 ]. & like I said in my last post, I wanted to do a quick 5 minute brainstorm sesh on a specific topic that a bunch of you have been asking me in the fb group & dms lately, which is: how to use the content you already have & repurpose it quickly without it feeling like a stale repeat of what you’re already created.

You know those times where you’re like : I NEED to create something but I don’t know what, or I don’t have the time to create something brand new… or you’re even just feeling stuck, in a rut creatively. THIS is the list of ways you can repurpose what you’ve already created and quickly transform it into something new and shiny, without much extra work on your part.

Because sometimes you need a tutorial on how to do a specific thing or a specific strategy, and other times, you just need a good list of places you can start or ideas to spark your imagination, but you just don’t have someone to think it through with. & that’s exactly why I wanted to start a brainstorming blog series! Are you ready? Let’s brainstorm on part 2….

This isn’t your typical blog post, so buckle up. I wanted to do a quick 5 minute brainstorm sesh on a specific topic that a bunch of you have been asking me in the fb group & dm’s lately, which is: how to use the content you already have & repurpose it quickly without it feeling like a stale repeat of what you’re already created. You know those times where you’re like : I NEED to create something but I don’t know what, or I don’t have the time to create something brand new… or you’re even just feeling stuck, in a rut creatively. THIS is the list of ways you can repurpose what you’ve already created and quickly transform it into something new and shiny, without much extra work on your part. Because sometimes you need a tutorial on how to do a specific thing or a specific strategy, and other times, you just need a good list of places you can start or ideas to spark your imagination, but you just don’t have someone to think it through with. & that’s exactly why I wanted to start a brainstorming blog series! Are you ready? Let’s brainstorm….

Okay, I have a confession to make….I’ve been creeping in the Facebook groups lately (don’t judge). The thing is, I’m constantly seeing one specific problem that keeps popping up, and it’s of the biggest complaints I hear when it comes to creating content. Here’s how the conversation normally goes… “omg Courtney jo, you keep telling me I need to create content and, like, your marketing system says to be everywhere at once, but that's sooooo much work. I don’t have time to make stories AND reels AND posts AND videos AND content that pulls people into my sales funnel. I just can't do it.” To which I reply, “uh, yeah you can babe. You can literally repurpose everything you just said from one piece of content”. Cue the moment I pick your jaw up off the floor and in this this episode I’m going to show (well, actually tell) you exactly how you can create reels, IGTVs, feed posts, story highlights, and lead traffic into your funnel, all from one pre-recorded story. Are you ready? Because your content is about to uplevel and so is your free time. Let’s do this.

I want to dive deeper into a topic I briefly talked about in the last blog post where I introduced you to cozy marketing (and if you haven’t read that one yet, I highly recommend you go back and give it a glance over. It’s linked above and it is the foundation to my entire marketing strategy. It’s one of those juicy good blogs you don’t want to miss!). Anyway, like i said, today I wanted to dig more into a topic that I scraped the surface on in the last blog, which is funnels! No, not the tool in your kitchen, but a sales funnel in your business! There are so so many reasons to have funnels in your business and we’re going to talk about all of them PLUS we’re going to reverse engineer your own specific funnel right here in this blog. So grab your cup of coffee and let’s do this!

This blog is going to be a goooood one because i’m already a cup of coffee in, feeling good from that caffeine and we’re talking about what has become my favorite way to market my business. I call it cozy marketing and trust me, it might sound fluffy but it’s freaking powerful! It’s actually been pivotal in my business growth, showing up on social media consistently to attract my dream clients and grow my business online, while saving me as much time as possible, that I can then invest back into the clients I work with and my personal life.

This is for my fellow multi-passionate entrepreneurs out there. You know who you are. You’ve got multiple side hustles going on top of running your main business. You have a wide range of skill sets that you want to use, but maybe they don’t all fit together under one business. You are interested in multiple things and don’t want to limit your business to just one, but what do you do? What is the missing piece to the puzzle that will bring all of your various passions together without having a TON of separate businesses? Well I’m happy to say that after years of searching, I finally found the piece I was missing the other year and it has been game changing ever since. My brand changed, my ideal client changed, my marketing changed, and all for the best, while still allowing me the freedom to do everything that I dreamed of. I no longer had to limit myself or run multiple different businesses. I was able to streamline everything for my dream client, put all my skills & passions to work, AND it even allowed for me to expand into areas I never even imagined before. So what’s that missing puzzle piece to marketing when you’re multi-passionate? Creating a personal brand. So let’s dive into what that means and what it really looks like.

In this blog, I wanted to break down a common misconception when it comes to your social feeds because it’s one of the top things I get asked about when it comes to content creation…. How can I plan my content in advance? How will I know what to post about in my feed that far in advance? If you’ve ever asked those questions or were curious, then keep reading because we’re going to completely change the way you think about your social media feed, because you’re probably making creating content for the feed wayyyyy harder than it needs to be. & here’s the truth bomb of today’s blog: Your feed doesn’t need to be in real time.

I wanted to chat with you about something that took me quite a while to learn and it’s something that I realized a lot of YOU are dealing with when running your business on social media. And that’s your social content strategy. Maybe you already have one or maybe you have no clue what the hell I’m even talking about, but odds are whether you realize it or not, you’re creating your social content with some type of strategy in mind. The question is, is it the right strategy and is your content aligned with your strategy to reach your goals? So let’s jump in and break this all down from the beginning

Have you ever wondered how some entrepreneurs seem to be everywhere all the time? Like they must be creating content in their freaking sleep with how much you see them. They’ve got content out the ass on every single platform. How do they do it? Here’s how & it’s one of my secrets to creating a TON of content quickly : Use one big piece of content to create ALL of your content. It’s a work smarter, not harder type of content strategy that allows you to create social content, group posts, story topics, live topics & more, all from one big piece of content.

Look, I know we sit here and roll our eyes at the “influencers”. They post pictures of their outfits in the mirrors, their coffee dates, their brand partnerships, and their workout routines and we scoff… that’s not how you run a real business, like we do..but we see the amount of likes, comments, & followers they get and wonder what they are doing that can grow that type of audience, when we’re posting on the daily with value-packed content to help our followers get all the wins, and yet we’re hearing crickets. The thing is, these influencers are actually using a really SMART and STRATEGIC content strategy that calls in their dream audience, builds a relationship with them, and establishes trust, which is why their followers will buy the products they recommend and use their affiliate links, no questions asked. So what exactly are they doing that us entrepreneurs aren’t? Let’s break it down

Why are you on social media? Yeah, to grow your business, but WHY are you on social media to grow your business and HOW is social media going to grow your business? It’s something a lot of entrepreneurs don’t think about. We know we need to be on social media, it’s just become a standard for businesses & brands, but have you ever really stopped to think why? Are we all just out here in the algorithm abyss, striving for more followers & more engagement, hoping people will randomly ask us to buy from us? What is the point? What is the game plan? Just stay on Instagram until it becomes like Myspace? Join every damn social media platform that ever gets invented?

We hear it all the time. We need to show up on social media consistently to get the results we want, but… like… that’s hard! Knowing what to post, what to say, what to share about every day on social can be mentally draining and completely exhausting. Not to mention, what do you do on those days where you can’t think of anything or don’t want to show up? I know that struggle. It was real for me too, until I figured out the key to showing up consistently. It took the stress out of showing up every day and thinking about what to create a post about when I opened my social apps. It was the system I had been missing that took the guesswork out of posting and made it way easier to grow my business on social media. Wanna know what it is (of course you do!), keep reading!

I know you’ve been told this many times before… “plan your content in advance”. “Learn how to plan an entire month of content in a day”. “Sit down and plan out your content for the year”. You hear all the gurus telling you these things and roll your eyes. Of course they can plan that much content in advance… they have an entire staff helping them do everything. That’s for the CEOs of big companies… not the small businesses and solopreneurs doing almost everything on their own… right? Actually, from one solopreneur to another, I can tell you that this actually DOES work for us. AND most importantly, it’s one of the best things we can do as small business owners to make the most of our precious time. Don’t believe me? Let’s break down exactly why planning your content in advance is the smartest move you can make for your business!

I hear it all the time. One of the most-asked questions I get when it comes to the social media game…. “Why can’t I get engagement on my posts?” And yes, I could ask you about your hashtag strategy, your reach, and all the metrics, but that’s not the first thing I go to when I hear this. No. The very first thing I look at is - are you even giving them a reason to engage? It sounds simple, but take a good look - are you? Because I hate to break it to you, but a caption of, “All a girl needs is wifi and a goal [INSERT RANDOM EMOJI HERE]” isn’t enough to get someone to leave a heart-felt comment or start a conversation. Why? Because you’re not using social to be SOCIAL.

Ever get the feeling like growing your business on social media is hopeless these days? Like, unless you’re paying a hell of a lot of money for ads, no one is seeing your content or finding you. You have no clue how people grow using hashtags, and you’re like THIS close to forking over a decent chunk of change to some random account that cold-messaged you saying they can grow your account using a bot. If that’s where you are, we need to talk because sis, I know the struggle and I have to tell you that you’re missing a huge piece of the puzzle. Growing organically (for free) is totally and completely possible, even today with the ever-changing enigma that is the algorithm. One of the easiest ways I’ve found over the last 6 months to do this? GIVING ENGAGEMENT

Let’s have a little chat about our social feeds, mmkay? Because one of the main problems I hear female entrepreneurs constantly having on social media is that their engagement and reach is low, so their solution is to look at their grid and pick apart the flaws. The editing isn’t consistent enough. The pictures aren’t creative enough. It’s not perfect enough like the other business owners and influencers…. The list goes on. None of those things are the problem though. Typically the problem is that you’ve created your feed of content for YOU not your followers. Wanna know more? Keep reading.

Have you ever wondered what other entrepreneurs would say is the most valuable thing they ever learned or what their secret was to getting the results they wanted? I know that was me for YEARS - talking to every business owner and boss babe I could who had the successful results I dreamed of. Their answers were always good, but not what I wanted to know. I heard a lot of “great mentors & coaches”, “staying debt free”... the list goes on. All great advice that I agree with when it comes to running my business, but I wanted to know how they got their results and success when it came to growing their business and converting followers into paying clients. Finally after years of asking with no answer, and A LOT of trial and error on my part, I’ve finally figured it out. The method of growing my business and attracting paying customers who love me, without feeling like a sleazy car salesman.